Back to why REI’s campaign is brilliant. We need outdoor gear to have fun outside and the first place I thought about to purchase the gear was REI. Why not support a retailer who reminds of what is important right?
|Kahtoola Microspikes at REI|
One of the things my family loves is hiking outdoors. I’m the only one who has a pair of Kahtoola Microspikes and they get borrowed a lot. At least two people in the family have them on their shopping list so of course I bought one pair at REI already. I didn’t want to wait until after Thanksgiving as we might need them to #Optoutside if we decide to hike instead of ski.
Honestly, in the long run I don’t really care if the #OptOutside campaign is a marketing ploy that worked on me. What I care about is that my family is looking at options of what we can do on Black Friday to enjoy the outdoors with each other. Whether it be snowshoeing, skiing or sledding, we’ll be outside somewhere enjoying the snow.